SEO is a term that many businesses are unfamiliar with, but it’s important to know the basics. SEO stands for search engine optimization, and basically means optimizing your website so that you rank higher in Google searches.
How to improve your website SEO? Well, there are some quick tricks and tips that can help make this happen!
In this blog post we’ll go over 10 of them. Remember that these are mostly basic tips. Personally I use more advanced methods after doing these basic things. Anyway, let’s move forward.
12 Quick Tips to Improve SEO
Tip # — Update your content often
If you’re adding new articles or blog posts, make sure to update links and meta descriptions so that they include the “post updated date” as well. This will help with website relevance in search engine rankings because it’s easier for Google to identify when a post was published if there is a date stamp on it.
Tip # — Add keywords to your content
Google crawls and indexes the words on each page of a website, so if you want your post or article to rank well in search engine results, make sure there are relevant keywords throughout that describe what the piece is about. This doesn’t mean just adding “keyword” to the end of each sentence, but rather choosing words that are relevant.
Tip # — Link to other relevant articles
Link to other relevant articles on your website or blog posts that are related so readers can view more of the content you have available and find new information they may not know about yet. This will help with website relevance in search engine rankings because Google likes websites that link out to others, it makes them look trustworthy.
Tip # — Fix Keywords Frequency & Placement
Use a keyword density analysis tool like SurferSEO/Cora/POP/MarketMuse on your website and blog posts to find out what your current balance is between using keywords and writing unique content. This will give you an idea of how you can make edits or changes in order to include more keywords. Also fix your main and secondary keyword placements.
Tip # — Utilize site age
How old is your website? Is it more than a year old or less? A well maintained site that has been continuously updated will rank better in SERPS because Google finds this information to be more trustworthy and relevant. Make sure to utilize website age.
Tip # — No duplicate content
Don’t use any duplicate content on your website, blog posts, or social media accounts. If you post the same content on Facebook or Twitter, then Google will view this as spam and won’t rank it very high because they want to give priority to original pieces of content that aren’t duplicated anywhere else.
Publish those on your website first. You can repurpose those on social media later on. Although, it’s not impossible to rank with duplicate content but why should you take copyright infringement risk?
Tip # — Get links
How many links do you have pointing back to your website?
This is also a factor that Google will take into account when ranking your site because they want to give priority to websites with more inbound links. You can start this process by visiting other related blogs and contact them for partnership, or reach out through social media.
Tip # — Proper Anchor Text
How about anchor text? Is it a mix of keywords and phrases that you want to rank for, or 100% your target keyword phrase only? You should aim for an even distribution. I prefer mostly partial match kw. Mix those with brand and generic anchors too.
Tip # — Update Regularly
How often do you update your website? If it’s not updated very frequently, the search engine rankings might start to decrease because Google likes websites that are up to date and have new information.
How good is an article or blog post without any images? Not very good at all! The same goes for updates on your website. How often you update it and what types of media you include will impact the search engine rankings as well.
Tip # — No thin content
How long are your posts or articles? Search engines like websites that have lengthy content because they provide a lot more information to serve both those looking for quick answers and people who want in depth analysis on the subject matter.
How long is too long? That’s up to you, just be sure not to have so much content that the reader gets lost or thinks it’s an essay rather than a blog post!
By the way this isn’t the same in every case. Whatever you do, make sure to cover that topic properly. 2000 words can still be considered as thin content where 300 might be just the perfect amount. It’s all relative to that topic and what’s already ranking.
Tip # — Improve site speed
How about your website loading speed? If Google has to wait for pages and pages of text before they can find what they’re looking for on your site, then they won’t rank you very high because people will get frustrated with waiting around.
Keep in mind that whatever hosting company or provider are providing web hosting services may also impact how fast your website loads. How do you know if this is happening? Use any free online tools like Pingdom Tools or GTmetrix Web Page Test Tool to test out page load times.
Tip # — Improve website design
How about your website’s design? You want to make sure it looks visually appealing for visitors, but also that there are no unnecessary features on the homepage or landing page.
How does this affect SEO ranking? If Google can’t find what they’re looking for quickly after opening up a new tab because your site is cluttered with lots of different things then they may not rank you high in SERPs (Search Engine Results Pages).
Just keep these tips in mind when starting out learning how to get good at SEO — if you have any more questions feel free to reach out! I’ll be happy to help answer them!